CASTIGLIONE
Afrochick Productions transformed Castiglione's digital presence with an immersive 360-degree virtual tour, helping this Italian-inspired coffee haven in London's West End showcase its unique atmosphere and thoughtfully designed space to potential customers.
The tour allows viewers to experience the café's sophisticated ambiance, featuring their partnership with award-winning Origin Coffee, before physically visiting the location at 17 Whitcomb Street. By integrating the tour with Google Street View, we significantly enhanced Castiglione's online visibility and search presence, making it easier for coffee enthusiasts to discover this specialty coffee destination.
The virtual experience has proven particularly effective in highlighting the café's careful attention to design and atmosphere, which sets it apart as more than just a coffee shop – it's an immersive experience that combines Italian heritage with modern sophistication.
The implementation of the 360-degree tour has delivered multiple benefits: increased online engagement as potential customers spend more time exploring the space virtually, higher conversion rates from virtual visitors to physical customers, and enhanced trust as visitors can confidently choose Castiglione for their meetings and coffee experiences.
The Google Street View integration has particularly improved the café's local SEO performance, making it more discoverable to tourists and locals searching for premium coffee experiences in London's theatre district. This digital transformation has helped Castiglione maintain its competitive edge in London's sophisticated coffee scene while staying true to its roots in Italian coffee culture.
